"The Role of Perceived Fit in Fans' Evaluation of Sports Brand ... Abstract. This study is one of the first efforts in sports marketing literature to assess sports fans' evaluation of brand extensions introduced by a professional ...
Development of a brand extension decision-making model for ... Free Online Library: Development of a brand extension decision-making model for professional sport teams.(Sport Brand) by "Sport Marketing Quarterly"; Sports ...
Brand Extensions by U.S. Professional Sport Teams: Motivations ... Brand extensions are increasingly implemented by sport organizations to create additional revenue streams and enhance brand strength. Although brand ...
"The role of parent brand strength, perceived fit, and fan identificati ... Brand extensions are new products or services, beyond an organization's current offerings, that are introduced under the brand name. Sport organizations are ...
Sport Brand - Development of a Brand Extension Decision-Making ... Sport marketing quarterly : for professionals in the business of marketing sport.- Fitness Information Technology Inc, ISSN 1061-6934, ZDB-ID 11802820. - Vol.
Sports & Brand Extensions | Sports Marketing Prof 23 Mar 2012 ... ... I know almost nothing about soccer, Real Madrid or the UAE. But I do know something about Sports and Brand Extensions. And so do you.
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"Where is next money cow" - Brand Extension in Professional Sports The economic constraints of managing a sport organization have heightened the need to generate additional revenue stream by leveraging existing brand ...
